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Digital Marketing & Growth Hacking: From Traffic to Revenue teaches you how to grow online businesses using modern marketing strategies, analytics, and optimization techniques. This course combines traditional digital marketing methods with innovative growth hacking principles to maximize user acquisition, engagement, and revenue.
You will explore traffic generation through SEO, paid campaigns, social media, and influencer partnerships. The course covers conversion optimization, email marketing, content strategies, and customer retention. Each topic includes actionable tips and practical examples to implement immediately in real-world campaigns.
Growth hacking focuses on rapid experimentation across channels to identify the most effective ways to grow a business. Learners will understand how to leverage analytics, A/B testing, and data-driven decision-making to improve acquisition, activation, retention, and monetization.
By the end of the course, participants will be able to design campaigns that not only drive traffic but also convert visitors into paying customers. You will gain the knowledge, tools, and mindset needed to execute marketing strategies that scale sustainably while optimizing ROI.
This course includes 3 modules, 10 lessons, and 0:27 hours of materials.
Digital marketing is the process of promoting products or services using online channels to reach, engage, and convert audiences.
Traffic generation is the foundation of digital marketing. Without visitors, even the most compelling website or product cannot convert users into customers.
Generating traffic is only the first step in digital marketing; converting visitors into leads or customers is where revenue is realized.
Quiz
Email marketing remains one of the most effective channels for converting traffic into revenue and nurturing long-term customer relationships.
Content marketing is a strategic approach to attracting, engaging, and converting audiences by creating and distributing valuable, relevant, and consistent content.
Without accurate measurement, marketers cannot understand how campaigns perform, where visitors drop off, or which strategies drive revenue.
Social media marketing is a cornerstone of digital marketing and growth hacking. It allows brands to reach audiences at scale, engage with customers, and drive traffic and revenue through multiple platforms.
Driving traffic and acquiring customers is only part of the digital marketing equation; retaining users and maximizing lifetime value is equally important.
Scaling growth is the ultimate goal of digital marketing and growth hacking.
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